Finally the contextual aspects of ergonomics and usability need to be addressed in any new product, software or website development. The contextual role of design puts information into a meaningful framework for the immediate and active use of those it was designed for (Massey, Khatri, Montoya-Weiss, 2007). Contextual ergonomics includes an awareness of the needs of those using the product, experiencing its information and seeking to make the most of it via a universal design structure. Attractiveness and the ability to define customization is critical, as is the need for ensuring transparency of how the elements are integrated together to deliver a consistent user experience.

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